“Our designs have political messages, it is difficult to separate daily life from politics,” Ahmed Benmussa, a 32-year old oil engineer and Boza co-owner, said.
“We take inspiration from Libyan heritage because we have a rich culture. Reviving history is one of our aims.”
Importing blank T-shirts and scarves from Turkey, its designers use a small printing machine to decorate the clothes and accessories. Customers can also personalise goods or propose new designs on a “suggestion wall” in the store.
The T-shirts sell for around 50 Libyan dinars ($40).
Capitalising on Boza’s success in Benghazi, plans are now under way to open a branch very soon in the capital.
(Source: Libya-BusinessNews.com)
