Forming ties together

Looking@Libya works to establish close ties with Libya and other North African
countries during this change of Government.

LIBYA AN EMERGING TOURISM HOTSPOT

10.01.13
Whereas most international traffic into Libya at the moment is related to the ongoing reconstruction efforts, the World Travel Market Industry Report 2012 asked 1,310 global exhibitors and buyers whether the country could become a viable tourism destination after it fully emerges from the months of conflict it suffered.

• 34% feel the country has tourism potential now.
• More than 10% described Libya's tourism potential as "significant" with the main reasons cited to include Libya’s unexplored and unspoilt coastline, Roman Empire heritage and closeness to Europe.
• 56% said they feel Libya has tourism potential in the future, once the country is perceived as completely stable politically and improves its tourism infrastructure.

Libya’s potential at the moment is huge, and not only for business investors but also for travel and history enthusiasts who are eager to watch Libya unveil its historical mysteries. "Many destinations such as Vietnam and Croatia have repositioned from conflict zones to tourism hotspots, and there is no reason why Libya cannot do the same” noted Reed Travel Exhibitions chairman Fiona Jeffery.

(Source: arabianbusiness.com)